Meet Our Team
We are a small team building something we believe in, and having a genuinely good time doing it.
That is the part that is hardest to fit on a page. What we do is easy to list. Who we are takes longer, and we have not yet found the way to tell it properly. So consider this a beginning — the short version, while we work out how to give you the long one. We would like you to know us.
We are grateful you are here, and we would rather be part of your community than a logo you subscribe to.
Mel Vindevoghel
The Big Picture and the Small Print (CEO)
Mel guides where YogiTunes is going, how it gets there, and what it costs along the way. Operations, direction, marketing and the books all run across her desk — along with the part she takes most seriously, which is making sure the people doing this work feel held, useful and glad to be here. She is also the one asking, at every turn, whether what we are building is actually good for the people it is built for and by.
Hayley Irene
Music and the People Who Make It (Content Curation + Artist Relations)
Hayley works directly with our artists, from first conversation through onboarding and into the catalogue, and every piece of music on YogiTunes passes through her hands. She also builds our public soundscapes, which is the part that makes her heart sing: finding the artists who deserve more ears, and shaping the hours our listeners step into.
Sasha Maghami
Our Person in the World (Support + Community)
Sasha is who you meet when you need us. Chat, support email, tech questions, billing, accounts — she is on the other end of all of it. She also builds our partnerships, seeking out the people and organizations we can make something better alongside, and she represents us in person at events and festivals. We all get out into the world. Sasha does it best.
Kylie Maghami
How We Look + Sound (Brand & Design)
Kylie crafts our brand and its visuals, shapes our social media, and makes our emails land sweetly. We write and message as a team, and she is the one who makes sure it lands as us. Her own work is a quiet documentation of everyday life. Her mission, always, is to find the romance in the ordinary.
Nico Trick
Shapes What Comes Next (Design + Development)
Front-end design, back-end development, and the question underneath all of it: how does this feel in a body? Nico thinks about accessibility in every sense, and about what a nervous system experiences at each turn — which is what it takes to build something people bring their whole selves to.
Scott Vrooman
Keeps the Music Playing (Lead Developer)
Scott leads our entire back-end stack and does the heavy lifting on the apps. He is the kind of person who reorganizes his own music library for fun, which makes him well suited to what he is deep in right now: better ways to catalogue, search and surface everything we hold.
Joanna Brown
Keeps Us All Together (Admin + Records)
Our real-life fairy godmother. Pulls our records out of a hundred inboxes and accounts, keeps our communications and collaborations from slipping through the cracks, and is generally the reason anything can be found.
Our Founders
YogiTunes began with Naomi Jason and Alex King-Harris, two people following a daily path of music, movement, meditation and community building. They created the YogiTunes music service as an artistic expression of their belief that personal and collective resilience is enhanced when people come together and experience the power and freedom that comes from vibrational medicine.
Artists and entrepreneurs both, they came to it fluent in art, dance music, event production and community leadership, and as avid lovers of life. What they set out to build was a thriving ecosystem — one that would resonate an authentic, compelling, natural and sustainable frequency of joy, love, care and acceptance into the world.
Alex and Naomi have since shifted their focus to their own creative work, and we are grateful for what they began: the belief that music can be medicine, and the conviction that the people making it deserve better than the industry was giving them. That belief is still the ground we stand on.
If you'd like to follow along on their individual journeys and see more of their personal work, you can check out Alex's here and Naomi's here.